Melão Famosa: the sweetness that left the field and is winning over Brazil

A new product, a new brand and a new path. And it all started here, with each one of us.

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A new story

For nearly three decades, the fruit of our work has crossed oceans and reached tables in other countries. Now, we have decided to bet big here as well, close to home.

That is how Famosa Melon was born: a premium yellow melon, with sweetness guaranteed at the source, made for the Brazilian consumer. A big bet, as big as the confidence we have in what we do.

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All fame starts somewhere

And ours starts in the field. Before reaching any shelf, every Famosa Melon passes through the hands of those who plant, tend, harvest, select and pack it. It is this care, repeated every day, that makes good on the promise each fruit carries.

Behind every star, a team of stars. And that team is you.

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From the field to the country

With the product ready, it was time to introduce it to Brazil. The campaign began with a simple invitation: “Try it. You’ll understand.” No exaggeration. Just the confidence that when someone tastes it, the fruit speaks for itself.

Famosa Melon reached social media, with the voice of content creators and of two-time Olympic volleyball champion Jaqueline Carvalho.

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Where our work reaches

You may not have seen it yet, but what we do here has already traveled far from Mossoró. Today, Famosa Melon has displays built especially for it, a prominent place in supermarkets and in-store tastings for those who have yet to try it.

On the streets of São Paulo and Fortaleza, billboards and panels put our brand in the path of passersby.

And any consumer can find out where their melon came from. The origin we guarantee here can now be checked there.

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This is just the beginning

Famosa Melon shows what we are capable of when each stage supports the next: the field guarantees, the packing house delivers and communication carries our story far.

And the journey is only beginning. There are new shelves, new cities and many people still waiting to taste what we do here. Every melon that leaves our farms carries a little of each one of us. And with every bite, Brazil comes to understand what makes us Famous.

Taste it. You’ll understand.